The UK Music Hall of Fame grand finale on Channel 4 last night contained the usual ego wank and blatant self-promotion of the rich and famous, exemplified by Island Records/U2 who happen to have a new album out next week.

But the most subtle piece of product placement was Richard Branson eulogising Elvis 'The King' Presley followed by Virgin label band The Thrills making a cacophonous mess of 'Viva Las Legas', delighting their fellow Irish ironist, Bono of U2.

Today's news that Branson wants a piece of the government's great casino giveaway brings a warm, toothy smile to my lips.