News that obesity among kids has rocketed over the past fifteen years and the government are going to do something about it, i.e. ban fast food ads before the watershed.

This is a brilliant idea, as now decision making over what a child eats and drinks will be firmly back in the hands of their fit, healthy, nutritionally aware parents who naturally exist on diets devised by Dr Gillian McKeith.

Children will no longer get away with emotional blackmail, and we will see a future supernation of glowing faces, toned limbs and perfectly beating hearts.